Over the past three years I have been a UX/UI designer at Verizon’s XR organization, Envrmnt. Envrmnt produces AR/VR/MR groundbreaking technological solutions, And I had the privilege to design user experience and user interface for our web and mobile tools. One of the leading tools is AR Designer, which allows everyone to create and share AR experiences without any prior knowledge. AR Designer was selected as a finalist for the 2018 Auggie Awards Best Creator & Authoring Tool.
Prior to my work at Verizon, I was a digital designer at Moovit, the world’s largest public transit app. My position entailed working with a team to create a fast growing product that served 40 Million users, in over 850 cities around the globe. creating a large scale global brand that effects millions of users, has expanded my ability to take multiple types of projects all the way from the conceptualization stage into a high end execution, while understanding the objective and the big picture.
Since I come from the dynamic startup scene of Tel-Aviv, I am used to working in a super demanding, fast-paced working environment, and am ready to address any design challenge. I’m committed to delivering fast, smart and professionally designed products, may it be concept art, wireframes, prototypes, cross platform user experience, digital ads, animation or motion design. In a constantly changing field, I have the ability to learn and adjust quickly to new methods and new information.
During 11 years of design experience, I worked with a diverse set of clients, ranging from government ministries and corporations to startup companies and musicians. I have built a cross platform toolbox needed to take a leading role in driving challenging missions to their successful conclusion.
Bank of Israel
Israel ministry of economy
Warren, NJ · Sep 2016 – Present
Designed a desktop apps, mobiles apps and AR/VR games for Verizon’s XR platform Envrmnt.
Gathered and evaluated user requirements, in collaboration with product managers and engineers.
Illustrated design ideas including sitemaps, user flows and wireframes.
Lead user interface design, creating a design system and visual element for a desktop app. Handed off prototypes to engineers, along with written requirement documents, and collaborated with QA team to ensure that the requirements are met.
Nes Ziona, Israel · June 2014 – February 2016
Created User interface and Experience design of app products, from wireframe design to a full designed prototype.
Designed and conceptualized a wide range of global campaigns across all digital platforms, pushing Moovit to be the #1 local transit app in the world, trusted by over 30 million riders across more than 800 cities.
Created product launch campaigns, from initial design concept down to final details: digital ads, video ads, social media activity, landing pages, popups, icons and logo design.
Created video ads, including art direction, illustration, editing, special effects and sound.
Web / Motion Designer
Ra’anana, Israel · August 2008 – July 2010
• Designed websites and mobile apps for Israel’s largest bank, second-largest telecom provider
• Designed and animated online advertising, Flash banners and mini sites
Product / Motion designer
Tel Aviv, Israel · January 2007 – July 2014
Designed/animated total of 14 PR videos for Israel’s Ministry of Economy and Central Bank
Oversaw work of 3 animators producing PR video for Switzerland’s largest telecom provider
Built new interface design for live broadcasts of sports events on Israel’s top sports channel
Created videos for leading Israeli artists, including gold-selling singer-songwriter Asaf Avidan
Managed projects from start to finish (pricing, coordinating with clients/production companies)
Jerusalem Fine Art Prints
Jerusalem, Israel · July 2005 – October 2006
Graphic Design – Design book covers, magazine layout, advertisements, etc.
Bezalel academy of art and design
Jerusalem, Israel · 2004 – 2008
Major in visual communication studies – interactive and motion design